Victoria’s Secret will reboot its fashion show this fall, promising the return of wings and musical guests.
When was the last time you thought twice about Victoria’s Secret? Perhaps it was last fall, when the struggling mall chain? Four years had passed since its final televised runway show in 2018, which aired as the brand’s profits took a nosedive and asaround its tone-deaf leadership and retrograde beauty ideals.
“We’ve read the comments and heard you,” read a message on Victoria’s Secret’s Instagram account on Wednesday, announcing its latest comeback plans: another reboot of its signature fashion show coming this fall that “will reflect who we are today” but still have “glamour, runway, wings, musical entertainment, and more!” Earlier this year, when I first heard Victoria’s Secret was planning to stage a live show in the original runway–meets–variety show format, it was set for November.
Every time Victoria’s Secret “brings back” the runway show, it guarantees widespread attention and conversation. Perhaps that’s more than enough reason to try. But these reboots also set high expectations that any company would struggle to meet today. Images of beautiful women in lingerie with wings strapped to their backs will inevitably bring up complicated conversations about male fantasies and the societal pressures around women’s beauty standards.
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