No campaigners including Senator Jacinta Nampijinpa Price and Nyunggai Warren Mundine emerged as persuasive public figures.
Leading opponents of the Indigenous Voice gained more influence than their Yes campaign rivals in the final phase of the referendum, highlighting the powerful role of key figures in the contest for hearts and minds on constitutional change.and Nyunggai Warren Mundine were some of the most persuasive players in the public debate, seen positively by 26 per cent and 22 per cent of Australians respectively and holding more appeal among voters than many on the Yes side.
Resolve director Jim Reed said voter support for Albanese had slipped in line with backing for the Voice over the course of the year, resulting in a net likeability rating of just 2 per cent because his positive rating of 35 per cent was offset by a negative rating of 33 per cent. Uluru Dialogue leader Megan Davis, another leading advocate for the constitutional change, had a positive rating of 5 per cent and a negative rating of 7 per cent.The campaign spokesman for Yes23, Dean Parkin, had a positive rating of 5 per cent and a negative rating of 5 per cent, but three-quarters of respondents did not know of him.
“Clearly, the smaller number of No advocates using a tighter message set worked to gain greater cut-through.”
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