MADISON, Wis. (AP) — The wife of Republican U.S. Senate candidate Eric Hovde is taking center stage in her husband's campaign in the days after he secured
This image made from a video provided by Eric Hovde for Senate shows Eric Hovde's wife, Sharon Hovde, discuss Democratic Sen. Tammy Baldwin in a television ad released Thursday, Aug. 15, 2024. MADISON, Wis. — The wife of Republican U.S. Senate candidate Eric Hovde is taking center stage in her husband’s campaign in the days after he secured the party nomination, directly attacking Democratic Sen.
Sharon Hovde also speaks directly to the camera in the latest campaign spot released Thursday, a response to a Baldwin ad that hit Hovde over comments he made about single mothers in his previous Senate run in 2012. In Hovde’s response ad, his wife doesn’t dispute his comments. Instead, she puts her focus on Baldwin.
It’s rare for the spouse of a candidate to take such a prominent role in messaging beyond simply being a surrogate, said Kelly Dittmar, director of research at the Center for American Women and Politics at Rutgers University. But when they are used, it’s often done in a way to address a weakness or criticism of the candidate, Dittmar said.
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