Microsoft hopes the deal will help it Candy Crush it in mobile gaming
Microsoft’s truce with Sony follows similar agreements with Nintendo, another Japanese gaming company, and Nvidia, an American chipmaker which also owns a cloud-based gaming service. It allays Sony’s fear that it would be cut off from “Call of Duty”, which reportedly generated $1.5bn in revenues for Sony in 2021. However, it is not a clear-cut victory for the PlayStation-maker.
For its part, . In 2023 global spending on mobile games is forecast to hit $125bn, around two-thirds of the industry’s overall revenues, according to Omdia, a research firm. Activision’s popular mobile apps, including Candy Crush and a smartphone version of “Call of Duty”, may enable Microsoft to conquer Asia, Sony’s historic stronghold. It had better, for the company is losing the console wars. Its Xboxes have consistently been outsold by PlayStations.
The biggest winners from the deal, besides Activision shareholders, may be other game developers, such as Take Two and Electronic Arts. Their popular franchises, Grand Theft Auto and, respectively, make the companies ripe targets for acquisition, which Microsoft’s regulatory success makes less likely to be challenged. Share prices across the industry have been rising since the American ruling, possibly in anticipation of a takeover spree.
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