Winemakers hope India could one day replace the $1.2bn Chinese market, but that demand would take ‘decades’ to develop
for their shiraz and cabernet sauvignon grapes with Berri Estates, the largest winery in the southern hemisphere.ripple effect on the Riverland communitiesThe CEO of Australian Grape and Wine, Lee McLean, says that a lot of winemakers already have full tanks. A recent report suggested“[Winemakers] have high inventories and purchasing more grapes just isn’t an option,” he says.
Building the Indian market “could take a decade or two,” he says, but he adds “there’s no doubt in my mind that it’s an enormous opportunity.” Prof Snow Barlow, from the University of Melbourne, researches climate and water use trends in viticulture and other forms of agriculture. He says securing the future of the industry will require long-term thinking, beyond determining the next export market.
“Wine growers are doing it very tough at present and tough in two ways; from a bad 23 vintage, which was weather related, and tough from an export market that has been decimated at no fault of their own,” Barlow says. “So the question is: do we really want Australian wine? Do we want a vibrant wine industry, which we always pride ourselves on? If we’re just going to run with the cycles of international markets, how do we stabilise our local industries to ride through those cycles and export prices?
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