The WGA is taking a stand against AI
he last time the Writers Guild of America went on strike, in 2007, workers pushed back against the nascent streaming industry, advocating for higher residual payments for content released over streaming. Now a new technology, artificial intelligence, stands to drastically change Hollywood again as Guild strikers return to the picket line.
The Alliance of Motion Picture and Television Producers —which is negotiating the contract on behalf of Hollywood studios, streamers, and production companies—say their priority is “the long-term health and stability of the industry” and they are dedicated to reaching “a fair and reasonable agreement” according to the“AI raises hard, important creative and legal questions for everyone…” the AMPTP said in an emailed statement to TIME.
“Politically, we are at the precipice of when [AI technology] will be institutionalized.” says Alex Hanna, Director of Research at the Distributed AI Research Institute. “Once they are institutionalized, it’s hard to get rid of it.”
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