An email I opened recently had an inauspicious start.
From a veterinary recruitment company, it started with the optimistically/irritatingly jovial “Hi…”. Next, came the generic title “…the recruitment team.” Already, I was riled by its tone. Very many of my emails start with “Hi”, but I reserve this for people that I actually know, or at least contacts with whom I have had regular or previous positive interactions.
A pet hate at the moment, is the ubiquitous use of the word “impact” as a verb. According to my dictionary, the correct way to use this word is this: to make an impact upon. The dictionary does have a footnote which acknowledges its usage has evolved, partly because of business jargon .
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