Philippines-based social enterprise Kandama wishes to share the masterpieces of Ifugao women weavers in the metaverse
NFTs or non-fungible tokens have stolen the spotlight in the recent return of the fashion weeks in Paris, Milan, London, and New York. Some say it’s just a passing fad. For Kandama CEO and creative director Victor Baguilat Jr., it is “the future of Filipino fashion.”
Kandama, is a social enterprise on a mission to preserve the tradition of handloom weaving and provide opportunities for women in Julongan village in Kiangan, Ifugao. It applies commercial strategies to make its social impact sustainable. As such, Baguilat has announced that it is set to launch its own collection of artisanal fashion NFTs.
NFT refers to a digital asset that is unique and non-interchangeable. One sort of enters the asset into a blockchain technology that forever keeps it in record that a document, an artwork or, in this case, a digital twin of a fashion piece is an original and doubtless owned by the artist or buyer.
Baguilat says turning to Web3 and blockchain technologies will make their pieces more widely accessible, and owners of the iconic pieces can bring their designs into the metaverse.Each Kandama NFT has its own unique code, proving the authenticity of the physical garment it represents and reflecting its lifetime journey from raw material to design and from sale to resale and recycling.
“As an artisanal and cultural enterprise, it’s very important for us to be able to tell our story, the story of how our garment was made, the story of who made the product, the story of where it came from and where it will be used,” said Baguilat. “Innovation is key to preservation. Infusing technology with tradition is essentially part of my vision. The other important thing we’re looking at is ensuring that ethical credentials will be easily ascertained by our customers.
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