The track, titled Why Are They Cutting Down the Rainforest?, is being shared as part of McCartney’s Meat Free Monday campaign to encourage vegetarianism
Paul McCartney has shared a recently unearthed collaboration between him and the late Jeff Beck, recorded about 30 years ago. Titled Why Are They Cutting Down the Rainforest? and released as part of a new series produced by McCartney’s vegetarianism campaign Meat Free Monday, the song features Beck speaking about deforestation and cattle farming over jaunty psych-rock production.
Why Are They Cutting Down the Rainforest? was originally recorded by McCartney and Beck in 1994, and was featured in a 15-part radio series presented by McCartney called Oobu Joobu, in which he shared rare recordings and spoke about his passions, such as vegetarianism. Beck’s message aligns strongly with concerns McCartney has raised over cattle farming and meat consumption over the past 40 years.“What worries me is what else we are killing besides the cows.
Per a press release, this video marks the beginning of a new content series produced by Meat Free Monday “featuring friends of the campaign”. McCartney and his daughters, Stella and Mary, launched Meat Free Monday in 2009, after reading a 2006 UN report on the impact of the meat and dairy industries on the environment.earlier this month at the age of 78, after contracting bacterial meningitis.
An eight-time Grammy winner, Beck rose to prominence as a member of the Yardbirds, before finding widespread success in America with his own band, the Jeff Beck Group. “Jeff could channel music from the ethereal,” Jimmy Page wrote in tribute to Beck on Twitter, “Jeff I will miss you along with your millions of fans.”
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