Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
A logo is often seen as a constant: a solid and immutable representation of a brand's identity . But what about brands whose identity is all about creativity of all kinds? Perhaps for a creative agency, it makes more sense to have multiple logos in ever-changing forms to express eclectic influences and talents.
The legendary letterpress artist Alan Kitching applied his signature technique of 'bad-printing', which involves hand-rolling ink onto wood type with rollers to create a blotchy texture. The designer and illustrator Reya Ahmed took inspiration from Brick Lane, and Bengali typography, while the sign writer Ged Palmer of Luminor Sign Co used traditional mirror and matt-finished gold leaf gilding on a huge glass panel.
According to Ryan Fisher, President of Wieden+Kennedy London, the purpose of this creative project is"not to invent a grand vision for who we should become, but to distil who we really are."Daily design news, reviews, how-tos and more, as picked by the editors.Receive email from us on behalf of our trusted partners or sponsors
Ten-year-olds at St Anne's and Guardian Angels Catholic Primary School in Whitechapel created their own versions of the logo following a half-day session using tools from the agencyYasar Halim bakery in Harringay created three cakes, which were photographed and animatedAdam Rix, Head of NOT Wieden+Kennedy adds: “Dan Wieden said a Wieden+Kennedy office is one-third the network, one-third the people, and one-third the city – and this is an identity for Wieden+Kennedy London, designed by...
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