And It's dedicated to women who like to express their style in a contemporary, modest way.
The midi dresses fashion editors are buying this summer for those days where we don't fancy getting our knees outThe midi dresses fashion editors are buying this summer for those days where we don't fancy getting our knees outFounder and CEO, Ghizlan Guenez, spoke to GLAMOUR about the importance of the pop-up for her and women who choose to dress modestly.
"I believe that we have shown that modesty can be elegant, cool, chic and whatever you make of it, dispelling stereotypes around modesty being old-fashioned, boring and religious is core to what we do. Modesty is a spectrum and is very subjective; at The Modist we focus on fashion and functionality and are agnostic to why the woman dresses modesty."
She explains that her clients range from those who are modest dressers because it is simply a style preference to those who prefer this way of dressing because it is age, work or culturally appropriate. "Ultimately, we believe in choice and that exercising one’s choice in living and dressing a certain way is empowering, be it a modest outfit and a revealing one," she added.
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