The Jamii card saves you up to 40% on each purchase when shopping with one of the brand's partners. It works online and offline, lasts for a year and you get unlimited usage. Major.
"We launched in August 2016 and we’re on a mission to make shopping at black-owned brands as seamless and instinctive as any other," she says of her brainchild.
"We support and showcase bright and brilliant founders. Buying black isn’t a radical, reactive act; it’s the way we preserve and celebrate Black Britishness. It’s common sense for the consumer who cares about sustainability, quality, authenticity and representation." The Jamii card saves you up to 40% on each purchase when shopping with one of the brand's partners. It works online and offline, lasts for a year and you get unlimited usage. Major."On the surface, it might seem like we’re about saving money, but really Jamii is about pride in who we are: we’re promoting the beauty, ambition and strength of the Black British community," she continues.
"We’re encouraging people of all backgrounds to embrace the magic of our people, our culture, our past and our future. These are the ideas at our core: respect, identity and unabashed blackness."
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