The cleverest design you'll see today.
. It tells the story of two school students, Taki Tachibana and Mitsuha Miyamizu who suddenly begin to swap bodies despite the fact that they've never met. The clever poster design features Tachibana on one side and Miyamizu on the other. But hold it up to the light and the two characters are both visible separated by crepuscular rays from the horizon.
Impractical? Well the magic of the poster doesn't work if you just put it on a wall, but it can be placed on a lightbox. Movie posters are often printed on both sides, but with a mirror image, to prevent the design from looking washed out when a light is shone through it. In this case, the design on each side is different, and the backwards writing on one side should point people towards lifting it to the light to discover the effect. .
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