The world's second most polluting industry after oil, the very nature of fast fashion's quick trend turnover renders it so damaging that it has become one of the most environmentally crippling industries on the planet 😳
While the on-going detrimental effects of the fashion industry are drilled into us, there are a number of brands acknowledging the issues and adapting their businesses to create change. Not because they need to look "good" but because it makes long-term economic sense.
Every year, thousands of tonnes of clothes are thrown away with household waste and as much as 95% of those clothes could be recycled. Buying new materials doesn't make business sense when a brand could reuse what they have already. Waste doesn't make business sense.
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