We were once naive and closed our eyes to much of Fifa’s corruption, but now our eyes are wide open and we can’t close them again...
This World Cup is a devil’s bargain that should see beginning of the end of FifaWe were once naive and closed our eyes to much of Fifa’s corruption, but now our eyes are wide open and we can’t close them again.
But those international breaks are harsh and jagged and are resented by many. Indeed, the very nature of international football has, slowly but surely, been deposed as the peak of the game by the Champions League. While there is obviously an appetite to see England play – the crowd sizes and TV audience numbers prove that – and an even bigger appetite to see them do well, there is a clear erosion in belief in the worth of men’s international football outside of tournaments and perhaps, for the first time, in tournaments too.
And as soon as internationals become contentious in themselves, all the international tournaments will also lose status and importance. Given The Evil World Cup coming up is morally abhorred across the globe, it is impossible to say that the World Cup brand has not been badly tainted. Blood is very hard to wash out. I doubt many of us have much enthusiasm for this iteration of the tournament. The thought of the thousands that died and were exploited to make it happen ensures that.
Belief in the worth of any competition is an existential thing. It is not innate. It is like money. The £20 note in your pocket is only worth £20 if everyone believes it is. If people see it as a worthless piece of paper, then that is what it becomes.
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