Position: Multimedia Journalist
CLEVELAND — Thousands of sports and pop culture fans are expected at the IX Center this week for the National Sports Collectors Convention .
Collecting has become a profitable passion for vendors like Gary Vaynerchuk with VeeFriends. Vaynerchuck started collecting baseball cards as a kid. Once he got older, he decided to turn that passion into a business called VeeFriends, a line of trading cards for kids that teaches good traits and habits.
Vaynerchuk isn't the only one finding out how powerful pop culture is. Heritage Auction has set up a booth at the convention is bringing along some of the priciest pieces of pop culture to the convention, including Babe Ruth's jersey from the called shot, Dorothy's ruby red slippers, and signed memorabilia from the Marvel Cinematic Universe.
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