Meta's new app benefits from its billion-plus Instagram followers that give it a huge shot in the arm.
First impressions of Threads: can Meta do this? Is this not somehow plagiarism?
That's partly because it's connected to Instagram. If you are already on Instagram, you are given the option to "follow all" of your Instagram followers when you sign up. Meta isn't creating an app from scratch. It's benefiting from its billion-plus Instagram followers that are giving it a massive shot in the arm.But whether this is "fair" or not, Mr Zuckerberg doesn't care. He's copied other apps before to great success and he's happy to do so again.
When it comes to social media, the network effect can create a sort of tipping point. When so many of your friends or people you want to hear from are on a platform, you kind of feel you have to join. It doesn't seem to have desktop functionality yet - it doesn't work well on your computer. That's a shame.There isn't a message function - something that Twitter does have.
Mark Zuckerberg described the app as an "initial version" - and that's what it feels like. It does the basics well. But this is a no-thrills app right now.
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