The wellness industry has a serious diversity issue, but Thyself – a community-based platform – wants to change that.
a community-based platform within the wellness space, is making it her mission to broaden its reach, utilising her platform to make the wonderful world of wellness more approachable and accessible by challenging what is deemed “the norm”. Pierre started thy.self after her own deep dive into all things wellness left her with questions. After she turned 30 and her “whole life turned upside down”, it prompted her to embark on a “whole self-love and wellness journey”, she says over the phone.
The first was the worrying idea that many brands were promoting self-care and self-love as a product, something Pierre “knew just wasn’t right”, while simultaneously wellness was becoming a more accepted part of peoples’ ordinary lives – it was no longer considered a bit “woo-woo” to be into it. But while the concept as a whole was becoming more mainstream, Pierre noticed that there was a distinct lack of diversity, and that some communities were entirely absent.
Wellness is defined as “the state of being in good health” – both mental and physical – so there is nothing more antithetical than someone being made to feel that theybelong in a space designed to offer it. Pierre agrees, pointing out that anything deemed a wellness pursuit is supposed to enrich people; and whether that’s a yoga class or a meditation session, we should all be able to benefit. “We should be looking for a balanced environment,” says Pierre.
As well as a brand new website imminent, a thriving Instagram page, events held twice a month and even a community WhatsApp group, Pierre hopes to eventually create a physical space for thy.self. And, of course, it’s giving back, too: “We’re doing something for Youth Skill Day which I’m so excited about, giving three young people between the ages of 16 and 24 a one day paid work placement, working with myself and members of the community,” Pierre says.
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