This represents a profound shift for readers, authors and publishers
titles in America last year were written by her, too. They pick up similar themes, such as women lusting after hard-to-get men and “trauma bonding”, subjects that fare well on the video-sharing app.
The popular Netflix show “Bridgerton”—big on colourful costumes, light on substance—created new fans of period romance and, in turn, inspired young readers to rediscover classic books such as “Pride and Prejudice”. In AugustBecause TikTok is so visual, the app has an outsize impact on sales of physical books in particular. E-books do not make such attractive visual props. According to a survey by Nielsen, 80% of Brits aged 14-25 prefer print.
their official TikTok accounts are unpopular by comparison. The challenge is how to keep up. It is not as simple as commissioning more books that make people cry, squirm or shudder and then hoping that people film themselves doing so. Although some editors are doing that anyway.
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