Adobe adds another commercial-friendly resources for Adobe Express users with its latest TikTok partnership.
During Monday’s Cannes Lions International Festival for Creativity, Adobe and TikTok announced a new collaboration that would integrate the social media app’s commercial music library into Adobe Express.
“Creativity is the core of TikTok. Content, communities, and cultures are all directly connected to, and built by, creativity on the platform,” Andy Yang, Global Head of Creative Product at TikTok, said in a release. “We are continuously building and investing in creative solutions to help our brands be creative storytellers and connect with the TikTok community.
“For organizations that want to stay competitive, producing and publishing engaging social content quickly is a critical and on TikTok, music is a must,” Govind Balakrishnan, SVP of Adobe Express and Creative Cloud Services, added in the release. “Adobe Express features, powered by Adobe Firefly, generate stunning imagery at speed and are designed to be commercially safe.
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