Tik-Tok, Snap and YouTube are among those going big on the Paris Games, and the broadcast rights holder is incorporating creators as part of its team.
Social media companies such as TikTok, Snap and YouTube are betting big on this summer’s Paris Olympics, with plans to flood the city with creators to cover the Games in ways that traditional broadcasters such as NBC can’t.
Times have changed, however, and NBC is scrambling to adapt to an evolving media world, adding multiple streaming options for the Paris Games on its app Peacock in addition to a traditional prime time telecast. Still, the network’s executives have realized that streaming won’t be enough to get younger viewers.
To understand how, you must go back three years to the Tokyo Olympics and a dancing horse nicknamed Mopsie. “If you’re a basketball player or an Olympic athlete, you can also tell your story; you’re the person holding the microphone,” said Anmol Malhotra, Snap’s head of sports partnerships. “Before, the broadcaster was the one holding the microphone. What changed is the athlete or the creator is holding the microphone. They can talk for themselves.”
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Giambattista Valli Fall 2024 CoutureGiambattista Valli Fall 2024 couture fashion show and collection photos, at Couture Fashion Week, June 2024.
Read more »
Rahul Mishra Fall 2024 CoutureRahul Mishra fall 2024 couture fashion show and collection photos, at Couture Fashion Week, June 2024.
Read more »
2024 Austrian Grand Prix 2024 Odds, Picks, and Predictions: Max Takes Aim at Third Straight WinGet 2024 Austrian Grand Prix predictions, picks, and odds for 2024, plus F1 betting picks and driver odds at Red Bull Ring on Sunday, June 30.
Read more »
Backstage at Christian Dior Fall 2024 CoutureBackstage at Christian Dior Fall 2024 Couture at Paris Fashion Week, June 2024.
Read more »
Motorola Razr Plus (2024) vs Razr (2024): Expected differencesAleksandar is a tech enthusiast with a broad range of interests, from smartphones to space exploration. His curiosity extends to hands-on DIY experiments with his gadgets, and he enjoys switching between different brands to experience the latest innovations.
Read more »
2024 Spanish Grand Prix 2024 Odds, Picks, and Predictions: To the MaxGet 2024 Spanish Grand Prix predictions, picks, and odds for 2024, plus F1 betting picks and driver odds at Circuit de Barcelona-Catalunya on Sunday, June 23.
Read more »