TikTok to start labeling AI-generated content as technology becomes more universal

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TikTok to start labeling AI-generated content as technology becomes more universal
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TikTok says its efforts are an attempt to combat misinformation from being spread on its social media platform.

TikTok will begin labeling content created using artificial intelligence when it's uploaded from outside its own platform.Related video above: Bill in Pennsylvania would require disclosure on AI-generated content“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” the company said in a prepared statement Thursday.

This will help identify AI-generated content that's made on TikTok and help people learn when, where and how the content was made or edited. Other platforms that adopt Content Credentials will be able to automatically label it.TikTok said it's the first video-sharing platform to put the credentials into practice and will join the Adobe-led Content Authenticity Initiative to help push the adoption of the credentials within the industry.

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