People are being urged to ignore the 'dangerous' trend
As the British summer and prime conditions for tanning roll in, industry specialists are sending out a warning about a trend that's gaining popularity on TikTok: the anti-sun cream campaign.
Influencers aim their videos at massive audiences, dissuading them from using sun protection. One creator, whose video has racked up over 1.2 million views, brazenly claimed: "I don't wear sunscreen, and I never will.READ MORE:Shopper 'has confidence to wear short sleeves again' thanks to 'brilliant' cream for sagging arms
Glam's latest data shines a concerning light on the trend's impact as Google searches for "Does sunscreen cause cancer" have seen a 160% spike in the last month. Even more alarmingly, the searches for "free skin cancer screening near me" and "How do I know if I have skin cancer" have swelled by 400% and 250%, respectively, hinting that the trend may already be causing worry among many, reports Wales Online.Dr.
Cancer Research UK asserts that overexposure to ultraviolet radiation from the sun can inflict damage on your skin cells and lead to skin cancer. In the UK, almost 9 in 10 cases of melanoma skin cancer could be prevented by practising safe sun habits and steering clear of sunbeds.
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