He said that from July 2021 to 2022, news and entertainment grew by over 70 percent, while beauty and fashion and baby and parenting grew by over 57 percent and 5 percent in video views respectively. READ:
and launch campaigns that can maximize their market engagement, reach more customers and generate favorable returns.
A TikTok commissioned survey with Nielsen IQ, a global information services company, found that 91 percent of Filipinos come to TikTok to learn new things, from funny and entertaining content to the latest trends. About 73 percent also come to discover new brands and products and create entertaining or even educational content around them.This high engagement level often allows trends to develop around products in an organic and authentic manner, amplified by active users and trend ambassadors.
Tiny Buds is one such brand that built a strong community by offering consumers a holistic experience of discovery and genuine interaction. Offering a range of natural baby care products, the brand invested in livestreaming, short videos and other positive engagements to connect with their audience and generate sales.
Moreover, there are also opportunities for brands and businesses to do creator collaborations, allowing localized content to reach more people with the creators’ followings. With creators being the heart of TikTok, there is an endless list for brands and businesses to choose from.
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