'Deepfakes' on TikTok have convinced many to part ways with huge amounts of their money online
Fake videos of public figures have started to gain traction online, with the AI-generated celebrities appearing to promote services which have turned out to be scams. The videos are known as 'deepfakes', which involve AI to make it appear as though the famous faces are endorsing products they actually don't.
Deepfakes have been present online for over a decade now, but are now far more common and easily accessible to make. Professor Subbarao Kambhampati of Arizona State University, who studied the technology, told NBC that apps that can create convincing deepfakes in real time, are open to anyone with a computer or smartphone.
Nofziger spoke to NBC, saying: "We've had celebrity impostor scams for a while, but what the AI can do is really accelerate the level of sophistication and help the criminals pivot really quickly." Impersonation scams may sound far fetched, but every day many are losing fortunes to scammers though this method.
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