TikTok on Thursday announced it will automatically slap labels on AI-generated images and videos posted to its platform to better inform users about the content they consume.
To implement the change, TikTok has adopted Content Credentials, which attach metadata to posts to help platforms identify which posts need an “AI generated” label.Most popular AI tools have already adopted Content Credentials, making the rule change easier for TikTok. The platform also announced it will add Content Credentials to posts made with its TikTok AI Effects.
Content Credentials were created by the Coalition for Content Provenance and Authenticity, a nonprofit founded by Microsoft and Adobe to help better label AI-generated content. “By partnering with peers to label content across platforms, we’re making it easy for creators to responsibly explore AI-generated content while continuing to deter the harmful or misleading AIGC that is prohibited on TikTok,” Adam Presser, head of Trust and Safety at TikTok, said in a statement.
TikTok’s new rules mark a possible shift in how social media platforms deal with AI-generated content. Meta, which said in February it was planning to add automatic AI labels, adds automatic labels to only content generated using Meta AI tools.
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