As long as men are terrible online, TikTok star DrewAfualo will have work. 'It's like the most aggressive form of job security'
s long as men are terrible online, Drew Afualo will have work. “It’s like the most aggressive form of job security,” she tells TIME. “I’ll never run out of content.” The 27-year-old creator has amassedby giving misogynistic men a taste of their own medicine. The way it usually works: a guy with an alpha-male demeanor uploads a video degrading women, Afualo’s followers alert her to its presence, and she posts a video in response.
Her clapback usually puts their own tactics to work against them. If they can make hurtful comments about women’s appearances, her philosophy goes, she can silence them by showing them how it feels. “Ask any firefighter: You fight fire with fire,” she says. “They burn everything in front of it so the fire has nowhere to go.”. According to the Pew Research Center, 33% of women under 35 say they have been sexually harassed online.
“It’s so common for men to be terrible online and suffer no consequence because it’s easy to be anonymous,” she says. “I like to think of myself as a tangible consequence.” Consuming such a large amount of “rancid material,” as she puts it, could take a toll on one’s mental health. But Afualo sees the fruits of her labor in the comments section—both literally and in her Spotify exclusive podcast, aptly namedwhere she interviews guests like Kim Petras and Bob the Drag Queen—and in messages from supporters. They tell her she’s given them the strength to confront the men who treat them poorly or to break up with abusive partners.
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