Apple chief executive tells the BBC the tech sector needs more women in order to thrive.
Apple chief executive Tim Cook says there are still "not enough women at the table" at the world's tech firms - including his own.
Augmented Reality is a mixture of digital content and the real world - a very simple example might be using the phone on your camera to insert virtual furniture before you buy it, to see how it might look in your house.- and big tech is investing heavily in it, not least Meta, formerly Facebook, which re-branded itself to reflect its new priority.In person, the boss of the world's richest company is affable, polite and thoughtful.
He was fascinated by my BBC audio recorder and turned it over in his hands a few times once we had finished our interview. "I think the the essence of technology and its effect on humanity depends upon women being at the table," Mr Cook says. One challenge facing the sector is the lack of girls choosing to pursue science, tech, engineering and maths subjects at school.
His view is that everybody should be required to take some sort of coding course by the time they finish school, in order to have a "working knowledge" of how coding works and how apps are created.
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