Timbiebs will also return when the new cold brew partnership with Justin Bieber launches on June 6. FInd out more here.
that exploded in popularity over the winter. The Bieber doughnuts, and the branded tote bags and toques that were sold alongside them, were so successful that financial analysts who follow Tim Hortons’ parent company have been anticipating the program’s return.
Tim Hortons announced on Tuesday that the new coffee will be available starting on June 6. Timbiebs will return to stores on the same day.Photo by Tim Hortons The Bieber cold brew comes as Tim Hortons continues a push to make itself relevant to younger coffee drinkers. The brand spent the last two years trimming its menu and upgrading ingredients in an attempt to regain consumer confidence in its basic offerings, like coffee and doughnuts, which had started to droop in quality. This month, Tim Hortons owner Restaurant Brands International Inc. said the second phase of its turnaround plan will involve expanding into cold beverages — a $4.
“They’re not necessarily coming to us for hot brewed coffee in the morning on the way to work,” said chief marketing officer Hope Bagozzi, who joined Tim Hortons in 2020 after a long career at McDonald’s.
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