Time is running out to save news on TikTok - here’s why that matters ✒️ iburrell
The report, which references Welland, found that 49 per cent of news publishers globally are on TikTok, with the UK media among the more active. But do they know how to communicate on an app where the year’s most popular video featured a farrier shoeing a horse?had to challenge newsroom conventions to succeed on TikTok. She was dissuaded from using the app while working at the BBC, which prioritised Instagram in reaching youth.
Smith Galer now works for Vice World News. Her TikTok output, juxtaposing her journalism with personal videos on linguistics and sex education, has racked up 13.7m likes, nearly double that of BBC News, her former employer. She has more than 453,000 followers.
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