.skims, founded three years ago by celebrity mega-influencer Kim Kardashian as a disruptive “shapewear” startup, is now reinventing intimate apparel with an eye toward body-type inclusivity TIME100Companies
Kim Kardashian
as a disruptive “shapewear” startup, is now reinventing intimate apparel with an eye toward body-type inclusivity. Its sizes range from XXS through XXXXXL, and its garments are capable of stretching to twice their original size. An affordable price point—the average SKIMS panty ranges from $14 to $24—plus advertising campaigns featuring celebs like Kate Moss, Addison Rae, Paris Hilton, and more have turned the lineup into a big hit, helping the company reach a $3.
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