Big investment dollars are rolling into the long forgotten holiday model that is now aimed at the generation that puts holidays above homeownership, and experiences over possessions.
Time waits for no one, the saying goes, apart from an outdated 1970s business model that involves buying into your own holiday destination.Credit:
Developers hope the rise in the number of digital nomads, the work-from-anywhere trend and staycations will underpin a different form of modern accommodation offering high-end technology facilities with a holiday atmosphere. In Australia, the industry is strongest on Queensland’s Gold Coast, which has 22 per cent of the country’s timeshare inventory. The sector, through corporate offices, is estimated to directly or indirectly employ about 1500 people.
“We see Millennials, Gen Zs and digital nomads as the drivers for growth in vacation ownership because they value holidays and travel over property ownership,” Robinson said. The philosophy behind the club is for people to own their holidays, similar to owning a holiday home or vehicle. Club owners pay an annual levy for the upkeep of the properties and operations such as reservations and owner services.
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