We're swiping right on this one.
Ah, Tinder. Over the last decade, the brand has become synonymous with online dating – a world that's arguably as terrifying as it can be exciting. But in its first ever global marketing campaign, Tinder wants to move a way from the"one-night stand" perception and celebrate the many types of connection it believes are available on the app.
Created in partnership with US agency Mischief, the 'It starts with a swipe' campaign"illustrates all the possibilities that Tinder delivers - from yes, a modern-day hook up, to relationship milestones like meeting the friends." While it'll be interesting to see whether Tinder can really shake off its"hook-up" reputation, for now we can enjoy the delightfully retro, sunkissed visuals created for the campaign.
The campaign celebrates a diversity of dating possibilities, as well as genders, orientations and multiculturalism, all produced with a diverse cast and crew that"reflects the fluid and inclusive attitude that is so inherent to Tinder." "Tinder's challenge to us was bigger than a change of brand perception—it was a change of dating perception," says Mischief in aon Tinder's website."Today, there’s a new generation of people who aren’t jaded by dating, nor do they define dating the same way. The opportunity for Tinder is to communicate the infinite possibilities that exist on Tinder that lead to a one-time vibe or a long term relationship.
The 80s-style visually lead with delightfully 'extra' typography celebrating various aspects of relationships, from meeting new friends to leaving a toothbrush at someone's place. Photo-digital artist Pol Kuruz shot the campaign, and describes the aesthetic as"a cocktail of unusual chromatic combinations, vibrant colours, contrast and pop aesthetics," which sums it up pretty much perfectly.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Paul Sweeney: First Minister must make drug deaths crisis the first priority'The incoming First Minister faces an overflowing in-tray of problems' ✍ PaulJSweeney
Read more »
First Play: Watch us explore platforming history in Wonder Boy Anniversary Collection | VGCFirst Play: Watch us explore platforming history in ININ_Games' Wonder Boy Anniversary Collection.
Read more »
James Cosmo finally getting chance to show romantic side in first romcom leadThe Game of Thrones and Braveheart actor stars in new film My Sailor, My Love which has its UK premiere at the Glasgow Film Festival tomorrow
Read more »
New SRAM Force AXS first ride review — is it any good?Do we like the new SRAM Force groupset? We had a chance to try it out ahead of the official launch and get some first impressions....
Read more »