Tito Double P, who has penned multiple hits for Peso Peso Pluma, is forging his own path as a singer. He's April's Billboard Latin Artist on the Rise.
‘s main songwriter, Roberto Laija penned some of the Mexican star’s early hits, including “El Belicon,” “Siempre Pendientes,” “PRC” and “AMG,” all of which helped catapult the artist to the top of the global charts.
“I never thought I’d be a songwriter, much less an artist, but music was something that was always on my mind,” says Tito Double P over a Zoom interview. “As a kid, I was good with rhymes — and when I got to high school, I learned to play the guitar, because you either chose to do sports, learn chess or take guitar classes. I chose guitar, then chess — but never sports,” he adds with a laugh.
While collecting hit after hit, Peso and other artists encouraged Tito to sing. He was hesitant, but taking that “let’s see what happens” mentality that went into writing songs, he’s applying it to this new era in his career. He was set to make his debut as awith “Gavilán II” and “La People,” but an audio of a dembow-inspired song he had written and recorded leaked and went viral on TikTok. He released it as a single in June 2023, in collaboration with Luis R Conriquez and Joel De La P.
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