Toblerone to drop Matterhorn mountain peak from packaging
Rules about "Swissness" dictate some products cannot use national symbols if not exclusively made in the country
The pyramid-shaped bar, which mirrors the Alpine peak, will undergo a labelling revamp and include its founder's signature, its maker said.Strict rules have applied about "Swissness" since 2017. In a statement to the BBC, Mondelez said it was moving some production outside of the country to "respond to increased demand worldwide and to grow our Toblerone brand for the future".
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