Toby Keith's catalog was up 165% in streams for 4th of July following his death in February.
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Last Thursday, America celebrated its Independence Day — and as always on the 4th of July, listeners flocked to familiar patriotic, inspirational and/or generally U.S.-themed pop, rock and country classics to soundtrack their holiday. Big gainers from July 3 to July 4 included many of the usual suspects: among them, Bruce Springsteen’s “Born in the U.S.A.” , Katy Perry’s “Firework” and Miley Cyrus’ “Party in the U.S.A.” , according to Luminate.
All in all, Keith’s catalog racked up 10.7 million streams and 3,600 digital song sales on July 4 — gains of 165% and 251%, respectively, from his July 3 totals — making for a hell of a nationwide tribute to a performer who made his love of his country as fundamental a part of his artistic identity as any other major act of the past three decades.
According to Luminate, “Shake” earned just over 317,000 official on-demand U.S. streams during the period of June 7-13. That figure then jumped by 60% to 508,000 official streams the following week . On June 16, TikTok userof himself exaggeratedly dancing to the song. The clip quickly went viral – it has since collected over three million views on the app – with many users latching onto the part of the choreography that features a glitchy sexy walk.
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