The Radio 4 Today programme is losing a 'battle to stay relevant', insiders fear, as podcasts and talk radio rivals steal the flagship show's audience Today has lost 800,000 listeners over the past year – 12% of its total 🔎 Analysis by adamsherwin10
, brought a new informality to the programme’s presentation, which executives hoped would appeal to younger listeners.is facing a real battle to stay relevant. It sounds awkward when it tries to be ‘modern’, but a big issue is that the 8.10am interview, traditionally the main event, is no longer a must-listen.”ministers now begin the daily media round with interviews on breakfast TV shows and also talk to commercial rivals.
“The quality of content is world class and Radio 4 remains the home for trusted and impartial news, thought provoking current affairs, ground breaking documentaries, and boundary pushing comedy, arts and drama.”
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