Sandwich shop chain started in San Jose in 1971.
San Jose State University students, Mya Mashayekh and Stephanie Sarte have lunch in front of the Togo’s sandwich shop on William Street in downtown San Jose on Feb. 18, 1998, the day this location–the original Togo’s that opened in 1971–closed. The 160 TOGO’s locations currently in operation in California are all in the process of being remodeled.TOGO’s Eateries got its start in 1971 , in downtown San Jose, in a shack big enough for only four people.
Lunde’s food service background includes Einstein Bagels, Panda Express and Taco Bell, but when TOGO’s came calling, “I jumped at chance to engage with a brand I love and needed to contemporize,” he says. “Being a 50-year-old brand, we wanted to keep all the things that were great, but move forward into the future.”
“It’s not the same old TOGO’s, for sure,” says Lunde. “But the sandwiches you remember are still the same.” For him, that used to be the turkey and cheese, but these days he gravitates toward pastrami, cheesesteak and French dip. TOGO’s, for decades very California-centric, is expanding outward. There’s currently one store in Arizona, three in Nevada, three in Oregon and one in Washington. A new store in Las Vegas will open shortly, followed by one in Reno and one in Vancouver, WA. More are coming to Southern California.
In addition to TOGO’s daily special sandwiches—which include pastrami on Monday, ham and cheese on Tuesday, the Italian on Wednesday, roast beef on Thursday and albacore on Friday—they’ve recently introduced a revised Italian, and revived their famous barbecue beef, which now features a new sauce from Cattlemen’s Memphis BBQ.“Hot sandwiches are trending right now,” says Lunde, who installed ovens in all the shops in 2019. “It’s hot and melty in our stores now.
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