Sweatcoin and Sweat Economy co-founder Oleg Fomenko believes that one day, people’s employers will pay them crypto to live an active lifestyle.
Oleg Fomenko of Sweat Economy and Sweatcoin predicts that tokenized physical activity will be worth trillions of dollars, and employers will one day pay you to exercise.
However, studies have shown that the vast majority of people who make resolutions do not ultimately stick to them. One 2016 studythat only 9% of Americans who made resolutions actually kept them.
However, no one has put a concrete monetary value on what movement is worth. Fomenko compared physical activity to attention in this regard. “We now know how much your attention is worth, very, very precisely,” he said, pointing to Google, Facebook and Amazon. “Twenty years ago, we wouldn’t have an answer. Now we do.”
Sweat Economy breaks down one “unit” of movement into one step, and it has begun issuing grants for researchers to determine the monetary value of 10,000 steps. Fomenko said the project is partnering with the University of Cadiz on this effort and will announce more universities soon.Fomeko expects that once the monetary value of physical activity is recognized, tokenized movement will become a major economic force and grow exponentially.
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