Ecotricity founder Dale Vince made a fresh bid on Wednesday morning to prevent the world's oldest Sunday newspaper from falling into Tortoise Media's hands, Sky News can reveal.
The Observer is to fall under the ownership of Tortoise Media, a fledgling digital start-up, in a binding deal signed after weeks of controversy about the fate of the world's oldest Sunday newspaper. Guardian Media Group and the Scott Trust announced on Wednesday morning that the title will be acquired by Tortoise, even as the eco-tycoon Dale Vince made a last-ditch bid to wrest control of it.
'This deal secures fresh investment and ideas for The Observer that will take the title to new audiences and enhance the role liberal journalism plays in our society,' Ole Jacob Sunde, chair of the Scott Trust, said. 'We have taken steps to enshrine our values in the new ownership structure and the Scott Trust will continue to play an important and active role in the Observer's future through an ownership stake and board membership.
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