To celebrate the 80th anniversary of its Boat and Tote, L.L. Bean has recruited Wooden Sleepers' founder Brian Davis for a collaboration.
still a must-have for many in the stylish set, L.L. Bean is not about to get left behind on the trend.
Why should it since the Freeport, Maine-based company first invented the rugged tote 80 years ago. To celebrate that staying power, L.L. Bean has teamed with menswear label Wooden Sleepers to curate a collection of 24 of its vintage Boat and Totes. Both brands have a shared sensibility, since Wooden Sleepers’ founder Brian Davis specializes in all things Americana, whether that be workwear, outdoors, military, or “Ivy Style”-inspired clothing.
His arsenal includes hard-to-find L.L.Bean gear and apparel. So when Davis approached L.L. Bean about a possible collaboration focused on curated, thematic drops of L.L. Bean’s most iconic goods, “we were thrilled,” a company spokesperson said Wednesday. The Boat and Tote was first created in 1944 to haul ice and can hold up to 500 lbs., according to L.L. Bean.The $1.7 billion outdoors-focused L.L. Bean brand has been collaborating with smaller, buzzy labels in recent years.
The ironic Boat and Tote trend that kicked off on social media in 2023 spiked sales for the accessories item to a 10-year high at L.L. Bean. Earlier this year Trader Joe’s tapped into the demand with a mini version of a tote bag that was reminiscent of L.L. Bean’s signature style. Ablitz wiped out Trader Joe’s inventory, which has yet to be replenished. The grocery store chain recently rolled out a $3.
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