Tourists flock back to Melbourne post-pandemic with an urge to splurge

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Tourists flock back to Melbourne post-pandemic with an urge to splurge
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The City of Melbourne has bounced back as a tourist destination, attracting more than 6.7 million day-trippers last financial year.

Day trip visitors to Melbourne were 6.7 million this year, a big increase on last year but behind the 7 million recorded pre-pandemic in 2019.

Last financial year, 6.7 million day-trippers visited the City of Melbourne, a 65 per cent increase on the previous year but still below the 7 million who visited before the pandemic in 2018-19.The average visitor spent $181 per day trip in 2022-23, up from $128 in 2018-19, according to data from Tourism Research Australia. Tourists mostly spent their money on hospitality, retail, transport and experiences, a category that includes theatre, galleries, arts festivals and sporting events.

The 40 per cent rise in spending was well ahead of inflation, which has increased by 9.63 per cent over three years based on data for Melbourne. Recent increased consumer spending is also behind the shortened odds of the Reserve Bank lifting the official interest rate again on Melbourne Cup Day.

Capp said Melbourne’s top-end restaurants were booked out but some cafes, which relied more on lunchtime trade, were struggling and the city was still in a state of transition.

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