Emerging-market Compact Car company is no more, becomes Toyota Compact Car Company
Recently, Toyota announced that they will reform their overseas business structure to “thoroughly prevent the recurrence of procedural irregularities at Daihatsu ”. More importantly, Toyota will take over the development of compact cars for emerging markets effective immediately.which spanned the organizations of both Toyota and Daihatsu has been dissolved following Daihatsu ’s safety irregularities that tarnished the brand’s overall safety image.
As for Daihatsu, the automaker will continue to help in developing cars for emerging markets but will not take on a project leader role. More specifically, Daihatsu will only be commissioned to do certain parts of vehicle development while under the supervision of Toyota. Moreover, the last remaining vehicles currently still being developed by Daihatsu will be checked and certified by Toyota.
As for the next-generation Yaris, Daihatsu will still reportedly continue to lead its development given that it’s already too far in the cycle. However, the safety audit of the vehicle will be under the strict scrutiny of Toyota after Daihatsu finishes development. Aside from those, Toyota Daihatsu Engineering & Manufacturing Co., Ltd. and Toyota Motor Asia Pacific Pte Ltd. will become the Asia Regional Headquarters. It will belong under the Asia Region of the company and be renamed “Toyota Motor Asia” .
With Daihatsu effectively compromising Toyota’s safety reputation, it’s no surprise the automaker has taken the aforementioned measures to steer them back onto the straight and narrow. Combined with the fact that theSince Toyota will lead the development of compact cars for emerging markets, we will be curious as to what will be the result of Toyota taking over Daihatsu’s operations in the coming years.AutoIndustriya.com is the leading automotive resource for the Philippines.
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