In just a decade, Farming Simulator has gone from sideshow to industry staple—not just in video games, either.
, Giants Software now has too many requests to be in the wildly popular simulator series, a new profile of the game in"In the beginning, we had to ask manufacturers to be included in the game," said Wolfgang Ebert, Giants’ marketing manager, to The Guardian."Today, we have to consider who we can integrate and what benefit there is to the game—we have many, many brands waiting to be included.
It's a fascinating look at how a once-niche game has taken pride of place as prestige advertising in the highly specialized world of farm equipment manufacturing. Giants can only include some 500 pieces of equipment in a Farming Simulator release, and how much money changes hands certainly has an affect on what goes in the game—though Giants is clear that its primary business is game development.
It's definitely part of the appeal to manufacturers who want to raise the profile of their brands—and get their equipment into the hands of the many gamers who are actually farmers field-testing equipment for purchase. To that end companies apparently, per the Guardian report, share detailed engineering drawings of their equipment with Giants software so that it can be accurately simulated.
A key example is Finnish manufacturer Valtra, whose latest series of tractors was announced at the same time as it was added to Farming Simulator 2022. Quite literally, the trailers for
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