The rural lifestyle retailer, with stores in 49 states, says it will withdraw its carbon emissions goals, cut its DEI roles and stop sponsoring Pride events after an online outcry from conservatives.
A Tractor Supply Company store pictured in Pittsburgh in 2023. The chain announced a series of changes, including eliminating its DEI roles, in response to conservative backlash.
Those changes include: no longer submitting data to the Human Rights Campaign , withdrawing its carbon emissions goals to focus on land and water conservation efforts, eliminating its DEI roles and retiring its current DEI goals “while still ensuring a respectful environment.” Groups including the Human Rights Campaign, GLAAD and the National Black Farmers Association were also quick to denounce Tractor Supply’s move.
Harper told NPR over email that he knows firsthand how activities like Pride parades are met with opposition in rural communities, like his South Georgia hometown . “The most important role of DEI programs is that they promise to democratize access to good jobs in the U.S.,” he explains. “Part of it is just, what kind of a society do we want to be? We want to be a society where anyone can succeed — that’s certainly the principle we were founded on.”
“I don’t think it’s inconsequential when a place like Tractor Supply publicly announces that it’s not going to pursue the programs anymore,” Dobbin adds. “I think it’s not good news that companies are so publicly rejecting their own commitments to try to do better.”The Tractor Supply saga is an example of a much broader back and forth over corporate DEI initiatives nationwide.
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