Trader Joe's is seeing mega demand for its mini lines of cooler bags and totes, with the items fetching high prices on resale sites.
Customers like Trader Joe's mini accessories so much that they are willing to pay hundreds of dollar for bags that retail for just a few bucks.The grocery chain is now selling mini insulated tote bags in stores for $3.99 each after it quickly sold out of $2.99 mini canvas tote bags that proved so popular that they were selling on resale sites for up to 200 times their retail price.
Trader Joe's, which did not immediately respond to a request for comment, touts the mini bags as 'Great for lunches, travel & outdoor activities.' They hold up to 1.5 gallons of food and drink. It's unclear why the items, which resemble traditional kids' lunch bags with soft exteriors, are so popular.
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