Two dozen new locations are in the works for the affordable grocery chain, which is speeding up its rate of expansion.
Trader Joe's is ramping up its pace of expansion, with plans to open two dozen new grocery stores around the country, including eight in Southern California. The SoCal stores will be in South Pasadena, Northridge, Sherman Oaks, Santa Clarita, Murrieta, Mission Viejo, Poway and Santee. Opening dates have yet to be announced. Nakia Rohde, a spokesperson for Monrovia-based Trader Joe's, said the rate of openings 'is faster than it's been in the last few years.
The push by Trader Joe's to increase its footprint comes as grocery prices have climbed about 25% over the last four years, and competition within the industry has been fierce as stores compete for budget-minded consumers, many of whom say they've been buying only the essentials. With its tightly curated selection of trendy snacks, frozen meals, alcohol and produce at affordable prices, Trader Joe's has been a popular destination for the budget conscious.
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