Fashion has come a long way since lawn tennis was first invented in the 1870s.
LONDON, ENGLAND - JUNE 27: Novak Djokovic of Serbia greets Carlos Alcaraz of Spain during practice on centre court prior to The Championships Wimbledon 2024 at All England Lawn Tennis and Croquet Club on June 27, 2024 in London, England.Wimbledon, renowned for being as steeped in tradition as it is drenched in history, may not seem like it changes much from year to year.
“The museum opened in 1977 and it tells the story of the championships and tournaments from the early days of the game in the 1870s right up to the present day,” Lundin told ABC News in an interview just days before the first matches began at the 2024 Championships.
The tradition of wearing white at Wimbledon also began during this era in 1890, primarily because white garments were seen as a way to avoid showing perspiration, a crucial consideration in the social dynamics of the time where women were expected to appear composed and unruffled.
MORE: 'Christmas in July': Wimbledon's evolution as a lifestyle brand proves it's not just a tennis tournament “Perry would put free samples of his tennis wear in the gentlemen's dressing room here at Wimbledon and players would wear them, and did wear them, on Centre Court,” Lundin told ABC News. “Obviously, this was priceless publicity for the brand and in the 1950s and the 1960s, a lot of players would wear Fred Perry and the very recognizable laurel wreath on their clothing when playing at The Championships.
LONDON, ENGLAND - JUNE 27: Novak Djokovic of Serbia greets Carlos Alcaraz of Spain during practice on centre court prior to The Championships Wimbledon 2024 at All England Lawn Tennis and Croquet Club on June 27, 2024 in London, England.
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