Parents are moving away from unique baby names and embracing more traditional choices, according to data from Not On The High Street. This shift in trend is reflected in the projected top 10 baby names for 2025, which feature classic names alongside those inspired by celebrities and royalty.
Recent years have witnessed an increasing trend among parents towards choosing more unique baby names , with the most popular choices fluctuating significantly year on year. Names like Harper, Maverick, and Nova, which were prominent contenders in 2024, exemplify this shift.
However, according to recent data from Not On The High Street, one of the UK's largest gifting marketplaces, these unique names might be losing their appeal as parents gravitate towards more traditional or 'old-fashioned' monikers. Based on personalized sales data leading up to 2025, the experts have compiled a list forecasting the top 10 most popular baby names for both boys and girls this year. Celebrities and their offspring often inspire baby names, and this trend appears poised to continue in 2025. Influential figures like Amelia Dimoldenberg and Florence Pugh, whose names have surged in popularity in recent years, are likely to shape naming trends this year. Furthermore, celebrity couples are increasingly opting for traditional names for their children. This shift is evident in the choice of Justin and Hailey Bieber, who named their son Jack, moving away from the more unique names often favored by celebrities, such as Gwyneth Paltrow and Chris Martin's daughter Apple, or Kim Kardashian and Kanye West's son Psalm.Royal names continue to hold a significant presence in top 10 lists, with George securing the third position among boys' names. Despite experiencing a dip in popularity in the early 2000s, the name has witnessed a resurgence since the birth of Prince William and Kate Middleton's son, Prince George, in 2013. While the names of Prince George's siblings, Princess Charlotte and Prince Louis, did not make the top ten in Not On The High Street's predictions, Charlotte was ranked fifth on babycenter.com's list of most popular girls' names for 2024. Archie also secured a spot in the top 10, claiming the ninth position. This is the same name chosen by Prince Harry and Meghan Markle for their son, born in 2019. Despite the couple's departure from their roles as working royals, their choice appears to have had a lasting impact on the name's popularity. Other royal-related names featured in the lists include Lily, reminiscent of the late Queen Elizabeth II's nickname Lilibet, and Henry, which is not only Prince Harry's given name but also the name of several previous royals, including King Henry VIII.
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