Athletic director Lisa Campos has increased investment in UTSA's creative effort through recent years, understanding the value for recruiting and NIL.
In meetings with UTSA ’s head coaches last year, athletic director Lisa Campos heard a few consistent requests: more graphics, more videos and a larger creative presence. Coaches knew the department could only do so much in the realm of recruiting and NIL, but that social media effort could provide a jumping-off point, helping the Roadrunners build a brand with future UTSA players and supporters.
Kinne every day of the week, except for one. If we’re making people better, or people are laughing at us, I don’t know. I don’t really worry about it. I just want it to be authentic and true. I want it to be real. That's very important to me. And I think Allie and Josh have just really captured that. We've had a couple hiccups. There are a couple things that I saw and I’m like, ‘ah.’ But, 98% of it has been really cool, and out-of-the-box thinking, and fantastic.
Cartell Texas State Lisa Campos Jeff Traylor Josh Allie Katie Sean Maguire Guerra Meyers Kinne Kyle Stephens Brandon Brown Traylor Talk Lonely G.J.
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